John McCain's presidential campaign is making a big mistake with its television ads that continue to portray Barack Obama as, essentially, too much of a good thing. They reinforce the framing that Obama is a rock star, a mega celebrity, a dignitary on the world stage, and then expect that simply by calling our attention to the contrast between that persona and the image of a stodgy and reserved President who sits in the Oval Office making important decisions all day, they can sway the voters toward McCain.
Huh?
Continue reading "Negative ads, fatal errors from the McCain campaign"