Negative ads, fatal errors from the McCain campaign

John McCain's presidential campaign is making a big mistake with its television ads that continue to portray Barack Obama as, essentially, too much of a good thing. They reinforce the framing that Obama is a rock star, a mega celebrity, a dignitary on the world stage, and then expect that simply by calling our attention to the contrast between that persona and the image of a stodgy and reserved President who sits in the Oval Office making important decisions all day, they can sway the voters toward McCain.

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