In 2020 I bootstrapped, built and launched WP Lookout, a service for WordPress professionals that tracked updates to the plugins and themes we depend on. My time and and work was spread across all the things that startup founders do, with a focus on technical architecture and software development. The service attracted hundreds of users, some of them paying subscribers.
WP Lookout was featured in various WordPress industry publications including Post Status and WP Tavern.
In the summer of 2022 I decided to wind down the service to focus on other projects.