What if Facebook shut down once per day, every year?
Turn it all the way off. No one could get to it. No walls, timelines, profiles, friends, games, apps or messages.
They could call it Facebook Appreciation Day.
Some people would appreciate that Facebook was off for the day and turn their attention to other things.
Some people would appreciate how much they enjoy / like / depend on Facebook the other 364 days of the year.
Facebook's servers and employees could appreciate the day off, or maybe they could do some deep cleaning.
I'm only partly joking here:
A ritual of sabbath from something that has become so engrained in modern culture, something that many people can't imagine NOT using in some form every day, could be useful.
Having everyone who uses Facebook experience it on the same day, together, would just be amazing.
What would you do on Facebook Appreciation Day?