I tried a little experiment with Twitter last week. I see lots of folks talking about how to make money with social media exposure like Twittering, but hadn't yet seen anyone talking about how to give away money via the same. So on Wednesday I put out a challenge that for each new Twitter follower I got on my account between then and 5 PM on Friday, I'd donate $2 to the Boys and Girls Club of Wayne County.
I honestly didn't expect anyone to really notice the challenge, but a few people did, and "retweeted it" [what's that?] to their own Twitter followers accordingly. In the end, I had 10 new followers in that time period, about a 7% increase in my relatively modest following. Who knows which of them came because of my challenge and which would have followed me anyway; it doesn't really matter.
Today I'll write a donation check for $20 to the Boys and Girls Club.
As I said, this was just an experiment to see what would happen. I think there are some great opportunities to "harness the power of social media" for charitable giving campaigns, especially with great tools out there like Fundable.org, and I look forward to playing around more with what's possible.
Thanks to all who noticed the challenge, stay tuned for others like it.