A website is not a marketing strategy

Is building a website the same thing as building a marketing strategy? It's understandable that people have started to confuse the two.

With so many amazing online marketing tools available and (in many industries) a shift away from traditional marketing media like printed materials, marketing for many businesses and organizations has become an activity that largely takes place on the web. It's easy to start thinking of using those online tools as analogous to creating a plan for marketing.

But just like a more traditional printed brochure, billboard or phonebook ad, a website is a tool that you use to implement your marketing strategy and communicate about your brand. You can't build an effective organizational website without having a marketing strategy in place first any more than you can give a great speech without first having something compelling to say.

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Recovering ASUS router firmware without Windows

Shark at the National AquariumIf you own an ASUS router and you brick it while trying to upgrade the firmware or some other action, you'll probably find documentation saying you need to run a Windows-only firmware restoration program to undo this damage.

While this is apparently the only officially supported method for restoring firmware (the alternative being to ship the router to ASUS for repair, a 10+ day process), I found with some exploring that the Windows program is likely just a glorified tftp client, and that you can restore firmware using some more standard, non-Windows tools.

I'm listing below the steps I had to use today after trying to upgrade my RT-AC66U device from firmware version 3.0.0.4.266 to 3.0.0.4.270.  (The release notes for the latter indicate a fix for a "live update related bug" which is what I suspect I encountered when I first tried to do the upgrade via the web GUI.)

I'm a Mac user, but these steps should work for other non-Windows operating systems such as Linux. It hopefully goes without saying that you should follow these steps at your own risk, and I make no claims or warranty about the outcome; you could end up worse off than you are now.  You could set your router on fire. You could end up killing another version of yourself living in an alternate universe.  Be careful.

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State and local government websites as wikis?

MontreatI'm intrigued by websites powered by wikis, where the content can be added, modified and deleted by the users of the site.  When the people who are affected by the quality and structure of the content presented have some control over that content, you sometimes have an opportunity to get more useful, relevant, current material than if the site is maintained by a small number of content administrators.

At Summersault, our entire company intranet is a wiki.  Anyone who works with us can edit the content on it, add new pages, delete stuff that they think is out of date or unhelpful, and so on - from small typo fixes to multi-page documents and images.  If someone makes a change that needs to be un-done, the wiki software lets us "roll it back" or otherwise incorporate only partial changes.  All of this gives us the opportunity to have an intranet "by and for" its users and our staff, instead of something built and maintained solely from a management point of view.

Wikis aren't appropriate for every kind of website, or even most kinds, but I've been thinking lately about what it would mean to have wikis power city, county and state government websites.

If these sites are primarily meant to be informational tools for use by the people who live in a given geographical region (and who are theoretically paying for the site's creation and maintenance), could governments give those people some control over the content on those resources?

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1Password alleviates the horrors of password management

1PMainWindowI come to you today a recovering password management hypocrite.

I have over 190 accounts and logins for which a password or PIN is a part of my access: website tools, online banking, social media, email, internal company tools at Summersault, and so on.  I used to pretend that I was maintaining the security of these accounts by having a reasonably strong set of passwords that I re-used across multiple sites, sometimes with variations that I thought made them less likely to be broken into if someone did happen to compromise one of my accounts.

But as I prepared to give a talk in December about email privacy and security issues, and really stepped back to look at my own password management scheme, I realized just how much pretending I'd been doing, and just how vulnerable I was making myself to the increasingly well-equipped and highly-automated attempts at compromising accounts, stealing identities and stealing funds that are being launched every day.  I went and tested some of my passwords at the Password Strength Checker, and I was ashamed.   The potential impact of this really hit home as I read Mat Honan's personal tale of woe and his follow-up piece Kill the Password in Wired magazine.  Add in Passwords Under Assault from ArsTechnica and you'll be shaking in your boots.

So I decided that I was not going to be that guy who goes around telling people about how vulnerable they are with their simplistic password schemes while quietly living a lie in my own password management scheme.  I might still be hacked some day, but I would not be found giving some teary-eyed interview to Oprah where I whined about how the pressure of the 190 accounts to manage just got to be too much and how I knew using a simple dictionary word plus a series of sequential numbers was wrong but I still didn't do the right thing.

That's when I found 1Password from AgileBits, a password management tool that alleviates the horrors of password management.

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Kickstarting Supermechanical's Twine portable wireless sensor

Unboxing the Twine sensor

In late 2011, I noticed a Kickstarter project to support the creation of a portable wi-fi sensor device called Twine. I was already a fan of Kickstarter and its model of crowd-funding the development and implementation of great ideas, be they for gadgets, business models, artistic creations or otherwise. The idea behind Twine struck a particular chord: "connect your things to the Internet."

Yes, there have been Internet-connected things coming out all over the place for years now, and pretty soon the average consumer of household products will find themselves in a store aisle asking, "what do you mean this model doesn't connect to my home network?" But most of these network-connected devices are using their own proprietary standards and protocols for having those "conversations," and often the information being transmitted is only available through some specialized website or smartphone app. Just like all of the web services you now have individual accounts for, you'll have your toaster username and password, your refrigerator username and password, your lawn mower username and password, and so on.

In contrast to this trend, I was excited to see that Twine was an Internet-connected sensor device designed to be tinkered with, expanded upon, customized and fully integrated in whatever way you could imagine. Almost as soon as the project was announced, the creators were receiving fun and useful ideas for how Twine could be used; clearly there was an unmet need (you know, in that first world sense of the word "need") for a device like Twine.

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Replacing Notifo with Pushover

Two years ago I compared Notifo and Prowl as tools for sending custom push notifications to your mobile devices.  I ended up relying on Notifo quite a bit to send me mobile alerts about certain kinds of events that I might not otherwise notice right away - email messages from certain people, some kinds of calls or voicemails at my office, certain messages meant for me in the office chat room, etc.

(You might think all that alerting would get obnoxious, but having these notifications sent to me according to my preferences has meant I'm less likely to obsessively check email or other digital inboxes for something important I might be missing.  The good/important stuff gets to me fast, the rest waits for me to view it at my convenience.)

In September 2011, the creator of Notifo announced that he would be shutting down the service.  It's continued to mostly work since then without his intervention (a testament to the self-sufficient nature of what he created), but in the last few weeks I've seen increasing errors or delays in getting messages through, so I went in search of alternatives to Notifo.

Today I found Pushover, a really simple but elegantly done service that offers all the features I want.

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Are Wayne County's voting machines trustworthy?

Early voting is underway in Wayne County, Indiana.  Voters showing up at the polling stations will find themselves directed to the Hart InterCivic voting machines.

A 2007 study of these machines, initiated by the Ohio Secretary of State and conducted by Pennsylvania State University, the University of Pennsylvania, and WebWise Security, Inc. found that:

the Hart system lacks the technical protections necessary to guarantee
a trustworthy election under operational conditions...Virtually every
ballot, vote, election result, and audit log is forgeable or otherwise
manipulatable by an attacker with even brief access to the voting systems.

You can read a summary of the study or read the full 335-page report.

Everything on the Internet is Free!

Brian Keith Whalen rocking out at the Starr Gennett Walk of FameAfter my post this past weekend about why I think paying for access to local news reporting is worth it, I checked out some of the reasons that people who were complaining about said fees were giving for not wanting to pay.  Chief among them was the argument that "if it's on the Internet, it should be free!"

I hadn't previously thought about how mainstream that line of thinking probably is right now.  But it makes sense.  The dominant business model for so many Internet resources over the last several years has been to give away access to tools, content or other things and then either sell advertising or sell a "premium" version (Wired magazine had a good story on this trend back in February of 2008 if you want to see how much it's taken hold even in that short time).

People are used to learning of some new service or app, putting in their e-mail address and picking a password (if that much), and they're off and running to use the shiny new thing.  Facebook, Gmail, Twitter, Google let users spend all day using up their resources at no charge.  You can download high quality web browsers and entire office software suites for free.  Pandora lets you listen to and discover great music all day long for free.  There are paid apps in mobile app stores, but the free or $0.99 ones get most of the attention.

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Facebook Likes as protected free speech

Facebook Meh ButtonDaniel Ray Carter Jr., a sheriff's deputy in Virginia, claims he was fired because he "Liked" a Facebook post belonging to the political rival of his own boss. When he fought the firing in court, the judge ruled against him saying that clicking the "Like" button isn't protected speech: "It is not the kind of substantive statement that has previously warranted constitutional protection."

The case presents an interesting dilema.

On one hand, I hope we're reaching the point where most people understand that clicking the Facebook "Like" on a statement, article or page is not the equivalent of an endorsement of all the things that article/page/group stands for.

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