Elements of an effective editorial

Lighthouse stairsIn October I concluded my time as a member of the Palladium-Item's community editorial advisory board, which I joined about two years ago.  I enjoyed the experience and while (as expected) I didn't always agree with the views published by the paper, I felt like I was able to bring a perspective and approach that helped shape the overall conversation.  There have been few other places in my day-to-day life since college where people regularly gather in a room to vehemently but respectfully talk (okay, and sometimes shout) in depth and in person about current events and important issues facing the city.

I was already a fairly close reader of the viewpoints page in the Pal-Item and other publications, but being on the editorial board inspired and required even closer attention to what topics local writers were submitting letters and columns about, and how they went about presenting their views.  As a result, I've put together a list of elements that I found to be present in the most effective and engaging editorials I've read:

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On the healthcare.gov rollout failures

Low DangerThere's already been much armchair quarterbacking of the botched rollout of healthcare.gov, so I doubt I have much new to add to the mix.  But as someone who's led or programmed the creation of web tools for much of my professional life, I can't help but share a few observations:

First, I must give thanks that whatever times in my work I thought I've had a client who was difficult to work with or a painful "design by committee" situation that was getting out of hand, at least I've never been hauled before a Congressional Oversight Committee to answer questions from bureaucrats about the intricate details of website development. NIGHTMARE. However badly they may have messed up, I still feel a little bit sorry for the people who now have to go through that grilling.

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Hello, Bitcoin

Bitcoin, bitcoin coin, physical bitcoin, bitcoin photoWhen I first read about Bitcoin, the open source peer-to-peer digital currency, I thought it was just another in a long line of attempts to create an online alternative to the dollar that would probably not see wide adoption.

Then I watched "End of the Road: How Money Became Worthless," and started to understand more about fiat currency and the dangers that come with depending on it.  After a friend explained a little more about how Bitcoin works and how it was designed to transcend many of our current challenges with fiat money, I went back and took another look.

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RP&L misses opportunity to engage on energy policy

EnergyIn a guest column in today's Palladium-Item, Richmond Power and Light missed an opportunity to engage in a meaningful discussion about the future of energy and power generation in our region.   Instead, General Manager James French took the unfortunate approach of appealing to ratepayer fears about increased energy costs or drastic lifestyle changes, and the politicization of U.S. energy policy.

If President Obama’s plan is enacted, every flick of a light switch, every running of an air conditioner and every spin of your dryer will cost you more and at the expense of manufacturing jobs in the United States.  Consumers will be faced with either paying more for their bill or doing without several of their everyday conveniences.

Scientific, economic and environmental data all point clearly to the ways in which coal-based power generation is not sustainable, and perhaps more importantly, the public health and environmental risks that it increasingly poses.  As the Obama administration and many other public and private organizations try to work toward policies and practices that are sustainable and practical, it's important to make sure we're talking about the real facts and options in front of us, and to make sure the public is educated about those along the way.

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A welcome to Earlham College's incoming class

(This article originally appeared in the August 16, 2013 edition of The Earlham Word, printed for new students beginning their first year at the college.)

Like many of you are doing now, I arrived as a new student on this campus not so many years ago, ready to see what college would be about. With too much luggage and an anxious but supportive parent in tow, I experienced the enthusiastic welcome as we drove up the main drive, the surveying of my dorm room, the slightly awkward and then quickly enjoyable meeting of my roommate, checking out the cafeteria, figuring out my mailbox, and breathing in the sights and sounds of the new place I would call home for a while.

These are moments and traditions that you'll all experience differently, but they're just a few in the many pieces of a journey that, across space and time, you're sharing with thousands of other Earlhamites who have also called this place home.

The adventure of that journey will almost certainly contain deep joy and exceptional challenges. There will almost certainly be love and loss, shocking moments of new perspective, and changes in course that you'd swear today could never happen to you. You will be changed by this place in ways you may not fully notice until months or years later, and you will change those around you both with your big ideas and with the quiet moments of understanding or kindness that you show them. You will undoubtedly screw up, maybe in a big and public way, maybe in a small way that only you feel, but you'll also learn new kinds of humility and forgiveness that will serve you well.

If I have regrets about my own time at Earlham, there are three worth holding up here in case they're helpful to you:

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I have read and agree to the terms of service

NSA Seal

As revelations continue about the US Government capturing and monitoring online activities and communications, I'm glad (and, ok, only a little bit smug) to see that more conversations are happening about just what privacy expectations we should give up by using modern Internet tools and services.

Most of the mainstream conversation has been focused on what information "big data" companies like Google, Twitter, Facebook and Apple do or don't hand over to the government and under what circumstances, and debating where those lines should be.

The built-in assumption here is that it's inevitable that these are the companies that will continue to have access to our private information and communications. I grant that it's a pretty safe assumption - I don't foresee a mass exodus from Facebook or a global boycott on iPhones - but I do think it's important to note that this is a choice we are making as users and consumers of these services.  We are the ones who click through the "terms of service" and "privacy policy" documents without reading them so we can get our hands on cool free stuff, we are the ones who are glad to entrust our intimate exchanges to technology we don't understand.

A certain amount of naiveté about the security and privacy implications of the tools we use is understandable here.  When I've given presentations on email privacy and security issues, some attendees are legitimately gasping at the new understanding that their e-mail messages are traversing the open internet as plain text messages that can potentially be read by any number of parties involved in the management of those servers and networks.  The average user probably assumes that the Internet was designed from the ground up to be a robust and secure way of conducting financial transactions and sending suggestive photos of themselves to amorous contacts.

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A website is not a marketing strategy

Is building a website the same thing as building a marketing strategy? It's understandable that people have started to confuse the two.

With so many amazing online marketing tools available and (in many industries) a shift away from traditional marketing media like printed materials, marketing for many businesses and organizations has become an activity that largely takes place on the web. It's easy to start thinking of using those online tools as analogous to creating a plan for marketing.

But just like a more traditional printed brochure, billboard or phonebook ad, a website is a tool that you use to implement your marketing strategy and communicate about your brand. You can't build an effective organizational website without having a marketing strategy in place first any more than you can give a great speech without first having something compelling to say.

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Facebook Appreciation Day?

Idea:

What if Facebook shut down once per day, every year?

Turn it all the way off. No one could get to it.  No walls, timelines, profiles, friends, games, apps or messages.

They could call it Facebook Appreciation Day.

Some people would appreciate that Facebook was off for the day and turn their attention to other things.

Some people would appreciate how much they enjoy / like / depend on Facebook the other 364 days of the year.

Facebook's servers and employees could appreciate the day off, or maybe they could do some deep cleaning.

I'm only partly joking here:

A ritual of sabbath from something that has become so engrained in modern culture, something that many people can't imagine NOT using in some form every day, could be useful.

Having everyone who uses Facebook experience it on the same day, together, would just be amazing.

What would you do on Facebook Appreciation Day?

Are your professional strengths being used well every day?

Extinction Level EventIn reading the Gallup book First, Break All the Rules: What the World's Greatest Managers Do Differently, I encountered their list of questions that, when answered by close to 200,000 employees across almost 8,000 business units in different companies, turned out to be a good measure of organizational dynamics that led to lower employee turnover, higher productivity, and higher customer satisfaction.

At their core, the questions are asking an employee whether they feel their strengths are being used every day at their organization. The questions are simple and applicable across a lot of different kinds of organizations; I've listed them out below.

Using the free open source software LimeSurvey, I set up the questions in an open ended online survey on Summersault's Intranet.  Around twice per month, a randomly selected subset of the staff get an automated email invitation to answer the survey, anonymously by default but with the option to provide our names if we want.

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