Tag: media

Dihydrogen Monoxide, available at a store near you

When I grow up, I want to get a job (or an internship, or just a stint in the mail room) with Corporate Accountability International, the folks who are behind the recent announcement by PepsiCo that they will label their Aquafina bottled water for what it is - tap water that's been filtered a few extra times. It's good news in the world of truth-in-marketing, and a nice success story for a so-called "corporate watchdog." (Blog entry for another day: why do we need so many corporate watchdogs? Hmmm.)

And yet, Pepsi will continue to promote the unique benefits of their Water(TM) - 0 calories, 0 sodium, 0 carbs, hooray! - just as every other bottled water maker will continue to sell their product as one of the best possible ways we can consume Water(TM). Consumers will probably continue to buy large cases of plastic bottles with plastic caps filled with Water(TM). Public drinking fountains will continue to be replaced by vending machines that glow into the night.

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The Persuaders: a nice look at advertising

This is an ad for a really great Frontline episode called "The Persauders" - a thoughtful and thorough journalistic look at the world of advertising and how it affects us at all levels. It covered a wide variety of perspectives, from advertising executives to media experts to sociologists to counter-cultural ad-busters. Quote from interviewee Mark Crispin Miller: "Once a culture becomes entirely advertising friendly, it ceases to be a culture at all." There's an interesting segment about how one firm interviewed cult-like groups of people (including Linux users and WWF Wresting fans) to craft the campaigns for brands like Nike and Apple. I guess if you can figure out what makes people loyal to a cult, you can get them engaged in your products and services.

The downside of the piece is that the reporter seems to let himself be convinced in conclusion (with snappy upbeat music in the background to reinforce) it's a good thing that "once the market becomes the lens through which we see the world, there's no us and them any more. We're all persuaders." I would probably disagree that this is a good trend.

You can watch it online on the PBS website, and the site includes a teacher's guide and related discussion area. Enjoy.

Why I won't be seeing the new Borat movie

Just one reason of many, I'm sure: Borat film tricked poor village actors. Excerpt:

"Mr Tudorache, a deeply religious grandfather who lost his arm in an accident, was one of those who feels most humiliated. For one scene, a rubber sex toy in the shape of a fist was attached to the stump of his missing arm - but he had no idea what it was.

Only when The Mail on Sunday visited him did he find out. He said he was ashamed, confessing that he only agreed to be filmed because he hoped to top up his £70-a-month salary - although in the end he was paid just £3.

He invited us into his humble home and brought out the best food and drink his family had. Visibly disturbed, he said shakily: 'Someone from the council said these Americans need a man with no arm for some scenes. I said yes but I never imagined the whole country, or even the whole world, will see me in the cinemas ridiculed in this way. This is disgusting.'"

The media seem to be getting a kick out of pretending to debate the question "is this groundbreaking cinema or just over-the-top offensive profiteering?" To me, at least, it's clearly the latter, and I have no reason to spend money on it.

Props to the P-I for embracing conversation technologies

It wasn't too long ago that I took an inventory of the quality of public dialogue in Richmond, and in doing so, sprinkled in some cynicism about the role played and limitations imposed by the Palladium-Item in that measuring. A bit later I brought the cynicism up a notch (or, down a rung?) in predicting that their online forum wouldn't bear much fruit. Today I ought to take a moment to congratulate them on their recent efforts and successes in improving the quality of (or at least the opportunities for) public conversation in town, especially around the issues the paper covers. A few of the ways they've done this, if you haven't already noticed:
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Turning points in environmental awareness?

IMG_0892.JPGI've talked about oil prices and peak oil here in the past (on several occasions, really). You may remember that we had a panel of experts here in November to provide an outlook on the economic health of the area, and one of them said that as long as the price of oil doesn't reach $70/barrel, we'll be okay. Hmm - at the end of the week the price went up to $75 a barrel, a record and people are paying US$4/gallon in some areas. And - oh my - they're actually noticing.

Perhaps its just an "Earth Day" thing, but it seems the impacts of human activities on the planet - and the resulting implications it has for our way of life - are making headlines more and more these days. Al Gore's movie about global warming is making waves around the country. Tim Flannery's disaster-is-nigh book The Weather Makers is really making the rounds in the media. President Bush is warning of a "tough summer," saying "The American people have got to understand what happens elsewhere in the world affects the price of gasoline you pay here." (Maybe a new official definition of "homeland security" is emerging?) Arnold the Terminator is weighing in, talking about the "self-inflicted wound that man has created through global warming." Even some local politicians are getting election heat for their role in narrow-minded and harmful decisions about the land in our community.

Is this a passing fad? A turning point in popular awareness of these serious issues, with unprecedented lifestyle changes and policy decisions to follow? An incremental corporate co-opting of the awareness that already exists for fun and profit? Or something else entirely? Regardless of the motives for any particular effort or project or headline, I hope that the end result is an increased appreciation for what seems to be some of the most significant (though largely self-imposed) challenges our species has faced. I hope that, as Rachel Carson put it so well, "the more clearly we can focus our attention on the wonders and realities of the universe about us, the less taste we shall have for destruction."

WCTV, another local gem

I enjoyed attending the premier party tonight at WCTV, Richmond's local public access cable television station. As I've encountered the station over the years I've come to appreciate that it's another amazing (but underutilized and oft-overlooked) resource that sets Richmond and Wayne County apart. Three stations with a diverse lineup that ranges from government meetings to church services, free-form poetry to public health info - high-quality production studios, a highly professional and knowledgeable staff, and a huge pool of willing volunteer producers...cool stuff. (Evan and I took the producer training course there a while ago and had high hopes of working on a few different programs, but they still haven't materialized as yet.) It's also a glaring omission from my post on public dialogue in Richmond; surely the existence of this resource provides endless opportunities for improving the quality of the conversations we have and what we learn about our each other. I hope with the station's recent rejuvenation in staff and programming, it comes to be appreciated for the gem that it is and can be.

Pal-Item forgets that framing trumps truth?

As the whole EDC mess swirls on and the gloves come off, the Palladium-Item, Richmond's local daily newspaper, has continued to insist that its role in fueling the fire of outrage over the EDC's affairs has just been about reporting the truth. It is with this sentiment that they've responded to public criticism of their aggressive coverage and editorializing, it is how they responded to concerns raised in an editorial board meeting I attended shortly after the initial series ran on their pages, and it is how managing editor Rich Jackson responds in an editorial column today. But Jackson and the rest of his staff surely know that the impact of their actions in this and every other matter they cover is not limited to the letter of the content they deliver; in a world of fast paced news delivery, short attention spans, and the need for sexy sound bites, the way the information is presented often has as much (if not more) impact than the "truth" that it might be trying to convey. In other words, the framing of an issue tends to trump the truth of an issue. This isn't their fault, but if credibility is important, it is their responsibility to acknowledge their role in that phenomenon.
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TechTalk on blogging, The Daily Nightly

Coming up this Thursday, I'll be presenting a TechTalk seminar in Richmond on "A Newcomer's Guide to Blogging." I thought those of you who read here, especially other bloggers, may be interested in attending and contributing - please come if you are!

Related, I think it's important to note that NBC Nightly News has enabled comments on their weblog that chronicles the production of their nightly network newscast. I didn't really consider it a blog until they did that, and even though the comments are moderated, they've really taken what I would consider to be an important (and somewhat risky) step in bringing the culture of blogging to mainstream media. Today's series of posts on Brian Williams` travels with President Bush were particularly unique. Next in line: during commercials, instant messaging with the anchor about the segment that just aired? Hmmm.

EDC conversation, Holbrook controversy continues

Another Sunday, another industrial-park-sized batch of column inches devoted to the unfolding controversy around EDC president Don Holbrook, the EDC board, and apparent mismanagement, miscommunication and missed opportunities at all levels. I won't bother distinguishing between the "news" and "opinion" articles, as they all have similar themes from all sides of the issue: "EDC president's expenses detailed,""County taking action to step up oversight,""Wayne Co. spends more on development than others in state,""EDC has brought jobs to area during tenure,""Corporation might also share blame in situation,""Residents react to EDC,""Don Holbrook must go,""The threat to job creation,""A go-getter with integrity needed at helm of EDC," and "Sunshine the best disinfectant for what ails the EDC." Whew! I'll check and see what the Pal-Item's "per click-through commission" plan looks like these days...for now I couldn't find any other news organizations in the state covering this story.
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EDC Woes Redux, Holbrook Responds

In response to my post about the Pal-Item's reporting on the controversy surrounding the EDC president, Don Holbrook has posted a lengthy explanation addressing some of the issues brought up in those stories. I believe it's the first publicly available statement from him since the Pal-Item's series on Sunday. Holbrook also commented on my account of the IU Business Outlook panel, and his thoughts on what it will take to move our community's economy forward.